Measure what matters.
Decide with confidence.
Freelance web analytics consultant. I help businesses collect reliable, compliant and actionable data — to make better decisions.
GA4 
GTM 
Looker Studio 
Matomo 
Piano 
BigQuery 
What I do
Targeted services, from audit to training.
Tracking audit
Identify gaps in your data collection and get a prioritized action plan.
En savoir plusGA4 & GTM setup
Set up Google Analytics 4 and Tag Manager on solid foundations.
En savoir plusServer-side tracking
Take back control of your data with server-side tracking.
En savoir plusConsent Mode & CMP
GDPR, Consent Mode v2, CMP: stay compliant without sacrificing data.
En savoir plusLooker Studio dashboard
Automated, clear reports to drive your business decisions.
En savoir plusAnalytics training
Level up your skills on GA4, GTM and web tracking.
En savoir plusWhy work with me
Multi-tool expertise
GA4, Piano Analytics, Matomo, Looker Studio. I choose the solution that fits your context, not the one I prefer to sell.
Built-in compliance
Consent Mode v2, GDPR, CNIL exemption: compliance is not a barrier, it's a framework I master to maximize your legal data collection.
Pragmatic approach
No overengineering. Clean tracking, readable dashboards, automated processes. You save time, your data is reliable.
Latest articles
All articles →Comment lancer un A/B test : de l'hypothèse à la décision
Les 7 étapes concrètes pour lancer un A/B test utile : formulation d'hypothèse, choix de l'outil, configuration, mesure, documentation. Sans formules.
Bannière CMP : A/B tester le taux d'acceptation
Le banner CMP n'est pas figé. Voici comment l'A/B tester pour gagner 10 à 30 points de taux d'acceptation sans verser dans les dark patterns CNIL.
Méthodologie A/B test : échantillon, durée et erreurs à éviter
Combien de visiteurs il faut, combien de temps attendre, et pourquoi un 'gagnant' en 5 jours est souvent du hasard. Guide A/B testing accessible.
Frequently asked questions
All FAQs →They trusted me
5+ years of experience in web analytics, agency and freelance.
Have an analytics project?
Let's discuss your tracking, measurement and data needs. Free initial consultation, no commitment.
Sans surprise : forfaits affichés en clair, devis validé avant kick-off, pas d'avenant.