Measure what matters.
Decide with confidence.
Freelance web analytics consultant. I help businesses collect reliable, compliant and actionable data — to make better decisions.
GA4 
GTM 
Looker Studio 
Matomo 
Piano 
BigQuery 
What I do
Targeted services, from audit to training.
Tracking audit
Identify gaps in your data collection and get a prioritized action plan.
En savoir plusGA4 & GTM setup
Set up Google Analytics 4 and Tag Manager on solid foundations.
En savoir plusServer-side tracking
Take back control of your data with server-side tracking.
En savoir plusConsent Mode & CMP
GDPR, Consent Mode v2, CMP: stay compliant without sacrificing data.
En savoir plusLooker Studio dashboard
Automated, clear reports to drive your business decisions.
En savoir plusAnalytics training
Level up your skills on GA4, GTM and web tracking.
En savoir plusWhy work with me
Multi-tool expertise
GA4, Piano Analytics, Matomo, Looker Studio. I choose the solution that fits your context, not the one I prefer to sell.
Built-in compliance
Consent Mode v2, GDPR, CNIL exemption: compliance is not a barrier, it's a framework I master to maximize your legal data collection.
Pragmatic approach
No overengineering. Clean tracking, readable dashboards, automated processes. You save time, your data is reliable.
Latest articles
All articles →Les 6 erreurs fatales avec les click identifiers (gclid, fbclid, msclkid)
Gclid, fbclid, msclkid : les erreurs courantes qui sabotent votre attribution. Whitelisting, stockage, ITP Safari et consentement UE.
Resoudre le (not set) dans GA4 : causes et solutions
Le (not set) dans GA4 pollue vos rapports. Voici les 5 causes principales et les solutions techniques pour chaque situation.
Basic vs Advanced Consent Mode : le guide complet
Comprendre la difference entre Basic et Advanced Consent Mode de Google, les 4 signaux, le bug des Additional Consent Checks et la solution Trigger Groups.
Frequently asked questions
All FAQs →They trusted me
5+ years of experience in web analytics, agency and freelance.
Have an analytics project?
Let's discuss your tracking, measurement and data needs. Free initial consultation, no commitment.
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