About

My background

Freelance web analytics consultant since 2021, I have worked with over 20 clients on audience measurement, e-commerce tracking and data-driven decision-making. My career combines agency experience (Digital Keys) and direct engagements with major brands.

Among my key assignments: 2 years at Club Med as a Web Analyst (GA4 migration, Looker Studio dashboards, training B2C/B2B and country teams). I have also worked for brands such as Moulin Rouge, Bourse de Commerce — Pinault Collection, Air France Holidays, Emirates Holidays, YellowKorner, Erasmus+, Promesse de Fleurs, iDealwine, and HarperCollins.

This hands-on experience taught me one essential thing: most businesses don't lack data. They lack reliable data, properly collected and genuinely leveraged. That's the problem I solve every day.

Technical expertise

My scope of work covers the entire analytics value chain:

• Measurement tools: Google Analytics 4, Piano Analytics (formerly AT Internet), Matomo
• Tag management: Google Tag Manager (web and server-side), Commanders Act
• Data & reporting: BigQuery, Looker Studio, automated exports
• Compliance: Consent Mode v2, CMP configuration (Axeptio, Didomi, Cookiebot), CNIL exemption for Matomo
• Automation: quality control scripts, alerts, data pipelines

I am not affiliated with any particular tool. I recommend the solution best suited to your technical, regulatory and budgetary context.

My approach

I prioritize data quality over quantity. Clean, well-documented, compliant tracking is infinitely more valuable than a GTM container filled with randomly triggered tags. Every implementation I deliver is built to last: clear naming conventions, technical documentation, validation processes.

I work with full transparency. You know what I do, why I do it, and you keep control of your tools. My goal is to make you self-sufficient, not dependent.

Based in Clermont-Ferrand, active across France

Based in Clermont-Ferrand, I primarily work remotely for clients throughout France. Communication happens via video calls, deliverables are shared online, and results don't depend on geography. For local projects in Auvergne, I am available for in-person meetings.